In partnership with BreadCrumbs
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Free Webinar | 2026 Email Insights

You've Got
M(AI)L

What the best-performing emails in 2026 taught us about earning attention and trust in an AI-shaped inbox.

19 November 2026 | 13:00 – 14:00 SAST

Free | Online | Every participant receives the full research report and an eight-question email checklist
Secure Your Seat
You’ve Got M(AI)L: 2026 Email Insights Webinar | Everlytic
youve got mail intro

Create emails your customers
want to open, read, and act on.

AI is changing how we communicate with our customers. But, as more brands use the same tools to create email content, it takes more effort to earn opens, reads, and clicks.
Our 2026 Email Insights Webinar reveals the trends, designs, and linguistic science behind the top 5% of the best performing emails sent through Everlytic in the first half of this year. Discover what these emails did right to make audiences want to engage with those brands.
Join Everlytic for an free online webinar that will help your team create emails that cut through the AI-clutter in inboxes.
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Your Next Email Has to
Earn Its Attention

More than 275 billion emails are sent and received around the world every day, and yours competes with dozens of them in a single inbox. AI makes it easier for every brand to send more.
You put time, effort, and budget into your emails. But, when they’re ignored, the offer goes unseen, and the chance to connect with that customer is lost. The effort is still worth it, because email returns an estimated R36 for every R1 spent.
We see this up close. Everlytic sent about 1.2 billion emails between January and June 2026, and the best of them had clear things in common. This webinar shows you what they are, so you can give people a reason to open your email and keep reading.
youve got mail attention
leigh crymble

Featured
Speaker

Leigh Crymble

Leigh is a Behavioural Linguist at BreadCrumbs, a behavioural communications firm that works across the financial services, healthcare and insurance industries. She has a deep passion for combining behavioural and linguistic science to encourage positive behavioural change.

Who This Webinar Is For

  • Marketing leaders worried their brand voice is starting to sound like everyone else’s
  • Teams using AI to produce more emails, and wanting them to still sound human
  • Email and content marketers who write the subject lines, preview text and copy
  • Anyone whose emails get opened but don’t get acted on
  • What You’ll Walk Away With

Five Things You Can
Apply Immediately

How to make your emails feel more personal

Show readers how your offer relates to them and what they care about.

How to give people a reason to open your email

Make the benefit clear in the words they see in their inbox.

How to make the next step obvious

Tell readers exactly what to do, whether that’s claiming an offer, unlocking a reward or discovering more.

How to help readers recognise your brand

Use a familiar sender name, wording, and images so customers can quickly tell the email is from you.

How to use AI and still sound human

Learn what to avoid so AI-written emails don’t sound generic, and how to keep your brand’s personality in the message.

Everyone who attends receives the full 2026 Email Insights Research Report, including the eight-question checklist and the AI prompts to review your next email before you press send.
Secure your Seat
quotation marks white

“Email is where the conversation with a brand begins, and where lasting connections are built. Every message must earn its place in the inbox. At Everlytic, we help brands put every message to work”

– Katlego Nake, Senior Head of Growth Marketing, Everlytic

youve got mail research

Gain Insights from
Real Campaigns

Everlytic and BreadCrumbs analysed the top the top 5% of best-performing emails sent on the Everlytic platform across eighteen industries. The research brings together language analysis and Behavioural Linguistics™, the application of behavioural science to language. It examines how wording and visual communication help readers notice a message, understand its value, and decide what to do next.

Put the Findings
to Work

The webinar includes a shareable checklist to help your team review the next email before pressing send.
Eight behavioural questions guide you through the message from your reader’s perspective, so you can assess whether your email feels relevant, is easy to understand, and builds trust.

We’ll also explore AI prompts to help turn the research into practical changes to your copy, while retaining the language and personality your customers associate with your brand.

youve got mail findings

Secure Your Seat
 Today

See what the language and design of high-performing emails can teach your team about better customer communication in an inbox increasingly shaped by AI.
  • 13:00 – 14:00
  • Webinar - Thursday 19 November 2026
Register to receive the full research report and the eight-question email checklist.

Fields marked * are required.

You’re registered for You’ve Got M(AI)L

Thank you! Your seat is confirmed, and a confirmation email is on its way to you. Thursday 19 November 2026 | 13:00 – 14:00 SAST | Online

What happens next
  • We will email you the joining link closer to the date.
  • Every participant receives the full 2026 Email Insights Research Report, including the eight-question email checklist.
  • Before You Ask

Frequently Asked
Questions

Yes. There is no cost to attend and no card details required.

Register anyway. Everyone who signs up gets the full research report and the eight-question email checklist by email (and the webinar replay), so you can go through them whenever suits you.

No. It is a research-led session on how the language and design of high-performing emails earn attention and trust in an AI-shaped inbox. You are welcome to book a separate Everlytic demo afterwards if you want one.
The webinar will be hosted on Microsoft Teams. We will share the link with you closer to the time via the email address you provided on registration. The webinar will be held on Thursday 19 November 2026, from 13:00 to 14:00 SAST.
To send you the joining link, the research report and checklist, and other event-related and follow-up communications, as set out in the consent box on the registration form. You can opt out of further communications at any time. Handled in line with POPIA.
No. The webinar is open to any marketer who wants to improve how their emails perform.
© 2026 Everlytic. In partnership with BreadCrumbs.

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