Discover Key Strategies Used in Top Education & Training Mailers
Email marketing is an increasingly important medium for education institutions to communicate with parents and students. It’s a way to build trust, boost a sense of authority, and encourage engagement. But brand communication in this space is highly competitive. The good news? Our research discovered there are strategies you can use to ensure your emails are effective and stand out.
For this marketing report, we used Behavioural Linguistics – a science-backed approach to communication – to:
- Analyse the linguistic patterns common across the best-performing education emails sent from South African institutions via Everlytic’s platform
- Examine the key language themes revealed in these top mailers
- Understand how the content was structured to encourage recipients to take action
- Demonstrate how you can use linguistic nudges to easily and cost-effectively improve your brand objectives while still maintaining your reader’s freedom of choice
What’s in the Report?
The Importance of Email Marketing in Education
Education is a billion-rand industry in South Africa. We delve into the latest trends in this sector and explain why it’s essential for institutions to communicate effectively.
The Value of Using Language to Build Trust in Comms
Language is a powerful tool that can change behaviour. This is where Behavioural Linguistics comes in – it can help us understand why people act in the ways they do, and we can leverage these insights to create targeted marketing materials.
Proven Insights from Top Education Emails in SA
Our analysis revealed five key language themes used in the top mailers, and we break down what they are, how you can use them in your own comms, and give examples in action.
5 Ways to Structure Content to Persuade Your Audience
We used a behavioural tool called the Feast Framework to analyse how the content in the top mailers was structured to encourage recipients to take action. We provide practical examples so you can use these persuasive tactics in your own content.
Optimise Your Education Email Campaigns
Impactful educational marketing emails are about building and nurturing relationships as well as persuading your recipients to take action. Using the right types of language can help you do just that. Discover how the best-performing education mailers tailor their comms to boost consumer trust and encourage engagement.
