Marketing Guides

Learn about the journey that every email takes between sender and recipient, what's getting your emails marked as spam, and the four strategies you can implement now to improve your email delivery.

Learn about the journey that every email takes between sender and recipient, what's getting your emails marked as spam, and the four strategies you can implement now to improve your email delivery.

Email marketing is an increasingly important medium for education institutions to communicate with parents and students. It’s a way to build trust, boost a sense of authority, and encourage engagement.

We analysed the communication patterns displayed in the best-performing travel and tourism emails sent in 2022. Get our report to boost your email engagement.

Email engagement has shifted since 2020. See what's changed since we went 'back to normal' in our 2022 Email Benchmarks Report.

How does SMS fit into your multi-channel marketing strategy? In this guide we take a detailed look at SMS as a trusted digital channel and highlight the ways it can add value to your business.

Personalisation has become a necessity in marketing and communication, but many brands still aren’t using it effectively. This guide finally simplifies personalisation, so all communication professionals know what it is, know why to use it, and can develop their brands’ personalisation capacity one step at a time.

Want better email engagement in retail? Our latest guide is full of powerful tips to kick-start tired campaigns. Read more and learn how a few simple tweaks can have a major impact on email effectiveness.

How are transactional emails different to marketing emails, why use them, and what are the best practices to make the most of them? Read this guide to learn.

Everlytic and BreadCrumbs, an award-winning behavioural communications firm, analysed the 50 best-performing emails sent by South Africa's financial industry in 2020 to see what language elements they all had in common. Get this guide to see the findings and learn how to implement action-driving language in your emails.

Automated marketing funnels market and sell your offers for you – even when you’re off the clock. This guide teaches you how they work and how to put them together, so you can establish a robust online presence, using psychology to nurture leads to conversion.

eCommerce has grown exponentially in the last year. Is your online store ready to scale? Use the guidelines in this guide to automate your communications, so your business can improve efficiencies and scale seamlessly with the industry.

This benchmarks report analyses the impact on email marketing engagement metrics seen in 2020; the sharpest change we’ve ever seen in our benchmarks.

COVID-19 left many businesses blind-sided. Organisations had to adjust quickly, finding ways to survive while keeping customers and employees safe. What impact are these changes having on business communication in 2021?

In this POPIA guide, you learn about the real impact of POPIA on marketing, what to do about it, and how not to kill your email list in the process.

Automating your communication gives you the power to have engaging, relevant conversations with people when they expect it. Get the guide that shows you how.

During COVID-19, your communications must adapt. This e-book will help you do this and guide you on planning a communication framework for future crises.

In this comprehensive content strategy white paper, you’ll learn the process of planning, developing, and executing a smart content marketing strategy for your business.

This is the final part of our white paper series on Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business. In it, you’ll learn about what to consider when launching your campaign and the performance metrics to use to measure it.

This is the fourth part of our white paper series on Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business. In it, you’ll learn about the different content marketing channels, content types, and how to use them in integrated campaigns.

This is the third part of our white paper series on Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business. In it, you’ll learn how to map your customer journey, use content in the sales funnel, and create an effective content calendar.

This is the second part of our white paper series on Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business. In it, you’ll learn how to define and set your content goals, develop your content mission statement, and create client personas.

This is the first part of our white paper series on Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business. In it, you’ll learn what content marketing is, what it isn’t, and the seven steps you should follow for every campaign.

Building meaningful business relationships with your customers needs consistent communication with them without being intrusive. This guide teaches you how.

We analyse billions of South African emails to give you real local benchmarks from which to gauge your email marketing. Here are the 2018 stats.