Email Delivery Guide

Using Engagement Principles to Get Your Emails to the Inbox

Email technology is incredible – you hit send on one computer and moments later, someone else in the world receives your message. It’s no wonder most people don’t realise the complex security processes involved in getting that email to the recipient’s inbox – or what easily avoidable things they’re doing that are getting them marked as spam instead.

In this guide you’ll learn about:

  • The journey that every email takes between sender and recipient
  • What you’re doing that’s getting your emails marked as spam
  • The four strategies you can use now to improve your email delivery

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Campaign Optimisation

Get Best-in-Market Email Delivery with Everlytic

Everlytic enables you to grow, manage, and segment your database; compose engaging emails; send targeted campaigns; and track everything as you go.

Thanks to our dedicated reputation department, you also enjoy best-in-market email delivery, helping you reach more subscribers, so they stay engaged.

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Automated communication journeys can include multiple channels and are infinitely customisable.

In the final part of this guide, we share some of the ecommerce workflows you can use, like:

  • Onboarding mails
  • Order notification series
  • Abandoned cart series
  • Re-engagement campaigns