Discover Key Strategies Used in Top Education & Training Mailers

2023 10 17 Everlytic education and training report Preview | Everlytic | Best Practices to Enhance Email Engagement in Education

Email marketing is an increasingly important medium for education institutions to communicate with parents and students. It’s a way to build trust, boost a sense of authority, and encourage engagement. But brand communication in this space is highly competitive. The good news? Our research discovered there are strategies you can use to ensure your emails are effective and stand out.

For this marketing report, we used Behavioural Linguistics – a science-backed approach to communication – to:

  • Analyse the linguistic patterns common across the best-performing education emails sent from South African institutions via Everlytic’s platform

  • Examine the key language themes revealed in these top mailers

  • Understand how the content was structured to encourage recipients to take action

  • Demonstrate how you can use linguistic nudges to easily and cost-effectively improve your brand objectives while still maintaining your reader’s freedom of choice

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For this marketing report, we used Behavioural Linguistics – a science-backed approach to communication – to:

  • Analyse the linguistic patterns common across the best-performing education emails sent from South African institutions via Everlytic’s platform

  • Examine the key language themes revealed in these top mailers

  • Demonstrate how you can use linguistic nudges to easily and cost-effectively improve your brand objectives while still maintaining your reader’s freedom of choice

  • Understand how the content was structured to encourage recipients to take action