Today’s customers expect relevant, timely messaging across platforms. Fragmented systems or manual processes can hold your campaigns back. By using the API Communicator, you can connect your tools, remove bottlenecks, and respond to customer behaviour instantly.
With this solution, you can:
It’s more than just a connector. The API Communicator is a robust, secure messaging tool that enables Everlytic to receive and act on data from your external systems in real-time. This makes it easier to automate marketing communication, track engagement, and personalise messaging based on live data.
Here’s what sets it apart:
The API Communicator turns system events and customer interactions into real-time marketing opportunities. Whether you’re running marketing, sales, events, or customer service, our API Communicator helps you act faster, personalise better, and automate with purpose. By integrating your tools and automating responses, you can create smarter, faster, and more personalised campaigns. Here’s how leading brands are using it at scale:
Automatically send engagement data (like email clicks or SMS replies) to your CRM. Keep profiles current and trigger follow-ups based on real actions.
Example: A lead clicks a product link in an email. The system sends that data instantly to your CRM, which updates their profile and triggers a WhatsApp message.
React instantly to customer actions across platforms by triggering messages based on real-world events. The API Communicator helps you turn every data point into an opportunity to engage. Bounce? Switch channels. Conversion? Send a thank-you.
Example: If an order confirmation email fails, an SMS is triggered. If undelivered, your help desk is alerted.
Send engagement events to your analytics or AI tools for segmentation, forecasting, or personalisation.
Example: Your BI tool identifies high-value users. Everlytic sends targeted discounts via email or push.
Capture responses in real time and update every system, no manual data juggling.
Example: A webinar RSVP triggers a follow-up SMS to confirm dietary needs → responses sync with your event platform.
| Feature | Description |
|---|---|
| Webhook Management | Create, monitor, and manage endpoints to power real-time workflows |
| Custom Payloads | Format and send JSON data that matches your system’s structure |
| Secure Authorisation | Protect your data with API keys and header controls for safe, verified access |
| Multi-Channel Triggers | Automatically send emails, SMS, WhatsApp, or push notifications based on system events |
| Usage Monitoring | Set usage limits, track API call volumes, and stay in control of your data flow |
| Comprehensive Logs | Access detailed logs for visibility, compliance, and easier troubleshooting |
Webhooks are great for simple data handovers, but when your business needs more control, security and sophistication, the API Communicator steps in.
Unlike basic webhooks, Everlytic’s API Communicator gives you:
| Feature | Webhooks | API Communicator |
|---|---|---|
| Data Structure | Simple URL and payload | Fully customisable JSON payloads |
| Authorisation | Limited | Secure headers and API key authentication |
| Campaign Triggers | Basic triggers | Multi-channel automation in real time |
| Personalisation | Minimal | Advanced, dynamic personalisation using real-time data |
| Ideal Use | One-way notifications | Integrated, interactive communication journeys |
Security is a top priority. The API Communicator is enterprise-ready and privacy-aware. It uses HTTPS encryption and API key authentication.
You’ll also get:
From data syncing and message automation to CRM enrichment and event tracking, Everlytic’s API Communicator helps you move faster, connect smarter, and grow stronger.
Your systems are already talking. Let’s help them say something powerful.
