In this comprehensive content strategy white paper, you’ll learn the process of planning, developing, and executing a smart content marketing strategy for your business.
Maximising Your Digital Content
In this content marketing guide you’ll gain insight into things like:
- The Content Strategy Lifecycle: What content marketing is / isn’t and the 7-step Content Marketing Lifecycle.
- Pre-Planning Your Content Marketing Strategy: Defining what you want, your purpose, target audience, and client personas.
- Assembling Your Content Marketing Strategy: Creating mobile-first customer journeys that tie into the sales funnel.
- Compiling Your Content & Mobilise Your Channels: Sharing channels, content formats, integrated campaigns, from competitors.
- Launching & Analysing Your Content Plan: Content workflows, roles and responsibilities, and campaign analysis metrics.
