Use Landing Pages & Email Automation to Nurture Leads Down the Sales Funnel
Attracting and nurturing leads down the sales funnel is time-consuming. Luckily, thanks to the internet, ecommerce, and email automation technology, you can automate many sales-related processes – so they work even when you’re not strictly on the clock.
This two-part guide will be delivered to you across two consecutive business days, giving you a breakdown of the ways you can pull a few marketing tactics together to build automated online funnels.
These can help you:
- Establish a robust online presence that’s dynamic and flexible.
- Generate more leads automatically.
- Nurture leads using psychological principles.
- Make more sales.
- Automate some sales processes.
- Build a sustainable business marketing strategy.
What Will I Learn in the Guide?
Part 1: What Marketing Funnels Are & What They Look Like
What’s an Online Funnel?
A look into traditional and adapted sales funnels and how they’ve been used to automate the sales journey online.
Online Funnels Vs. Websites
A look at how websites differ from online funnels and why you may be missing out on a valuable marketing tactic by only using one.
The Value & Yes Ladders
This is where psychology meets sales strategy, so you can maximise on customer spend and value-add.
Typical Online Funnel Structure
What goes into an online funnel? We break it down for you, so you can understand what each step is and why they’re valuable.
Types of Online Funnels
Here, we share example funnel workflows you can use to generate leads, process sales, and run automated online webinars.
Funnel Stacking
Funnel stacking is the funnel of funnels: feeding one funnel into another to build one overarching funnel for all your offerings.
Part 2: Online Marketing Funnels with Everlytic
Online Funnels with Everlytic
What you need to build funnels like this of your own, so they work hand-in-hand with the rest of your online presence.
Marketing and sales can work so beautifully together. With automated online funnels and the right email automation software, you can merge them in one seamless journey that runs even when you’re off the clock.
