Loyalty isn’t just a programme, it’s a strategy

As rewards-based marketing becomes more competitive, standing out requires more than just points and perks. It demands customer-focused messaging that’s personal, purposeful, and proven to work. That’s where The Loyalty Effect comes in.
This in-depth research report analyses the 20 best-performing rewards-focused mailers sent via Everlytic in 2024, uncovering what worked, why it worked, and how to replicate that success. From open rates of 98% to the power of FOMO, free offers, and emotional connection, the report unpacks practical takeaways backed by real-world performance.