The content of your emails helps you to build trust with your recipients, increasing open and engagement rates – factors that also impact your email delivery. In fact, making a few adjustments to your email properties (like the subject line, from name, and from address), can improve your email delivery immediately. Here are some tips.
Subject Lines
This is one of the first things your subscribers see before opening your message. Use subject lines that:
- Explain the focus of the email
- Are short and enticing
- Are personalised and relevant to the reader
- Create a sense of urgency
- Offer something of value to the reader
- Include an emoji (if it suits your brand)
Preview Text
Some email clients have a built-in preview pane (separate to the subject line) showing readers an intro to the email – and in Everlytic, you can customise it.
Put teaser content that supports your subject line in here to increase engagement with your mail.
From Name
Who your email is from can have a big impact on its open rate. An email coming from a name that looks like spam may be ignored or deleted before being opened.
Try different from-name strategies, like your company name (Everlytic), the writer’s full name (Candice Lee Reeves), or a combination of the two (Candice from Everlytic).
From Address
Having a from address that corresponds to your brand can increase reads, as it increases trust. If your contacts don’t recognise your sending domain, they might assume your email is spam and delete it, unread.
Don’t use a no-reply address when sending emails either, as this discourages communication. And when subscribers reply to your emails, respond to them.
Download our Guide to Effective Email Marketing for in-depth guidance on how to optimise your email content, design, personalisation, and automation.
