Everlytic's 2022 benchmarks report analysed email engagement data from 10+ billion emails to reveal shifts in email marketing since 2020. See the infographic.
Discovery Vitality has taken the crown in Everlytic’s inaugural ‘You Mailed It’ Email Marketing Awards. Here’s why they won & the prizes they’re taking home.
Another year has passed, but Everlytic has left a whole lot of valuable online content for you to learn from. Here are our top 9 pieces of content from 2022.
Every year brings new challenges and 2022 has been no different. In classic year-end fashion, here’s a fun video to say thanks from Everlytic.
Sales & marketing automation has potent potential in any business. But many still find it overwhelming. Is it worth figuring out? Here’s what the research says…
Use marketing automation to send strategic, functional messaging that boosts productivity, returns & retention with a stronger customer experience.
Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…
What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.
Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.
Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.
Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.
Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.
Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.
In marketing, not many things convert like power copy. Here are 10 of our email copywriting tips that you can use to improve conversions in your emails.
When learning about email design it’s important to understand the fundamentals, like the 3 email design types: plain text, rich text & interactive.
Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.
The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.
Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.