Is Marketing Automation Worth the Effort? Studies Say Absolutely!
Sales & marketing automation has potent potential in any business. But many still find it overwhelming. Is it worth figuring out? Here’s what the research says…
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11, 2022
18
11, 2022
Boost Productivity & Returns with Marketing Automation
Use marketing automation to send strategic, functional messaging that boosts productivity, returns & retention with a stronger customer experience.
4
11, 2022
The Marketing Automation Handbook for Optimised Campaigns
Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…
28
10, 2022
[Infographic] Email Insights for Your Black Friday Campaigns
This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.
27
10, 2022
Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm
South Africa’s business and residential security industry is one of the country’s fastest growing sectors, with the number of these firms increasing by 44% since 2010.
28
09, 2022
5 Data Compliance Traps to Avoid in SMS Marketing
In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
28
09, 2022
Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.
Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.
22
09, 2022
7 Ways to Stay Out of Android’s SMS Spam Folder
Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.
20
09, 2022
How to Use Choice Architecture to Nudge Action in Marketing
What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
31
08, 2022
Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business
Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.
15
08, 2022
How to Improve Your Customer Experience with Contact Tagging
Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.
21
06, 2022
The Key Foundations You Need to Master Bulk Communication
Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.
20
06, 2022
The Marketer’s Roadmap to Email Marketing Mastery
Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.
3
06, 2022
Key Email Metrics & the Business Goals They Help You Achieve
Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.
2
06, 2022
Email Design Trends in 2022: Are You Keeping Up?
Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.
27
05, 2022
Convert More Clients with These 6 Call-to-Action Tips
Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.
24
05, 2022
4 Email Design Tips that Improve Engagement & Conversions
Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.
20
05, 2022
The 6 Key Elements of Effective Email Design
Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.
18
05, 2022
10 Email Copywriting Tips for Emails that Convert
In marketing, not many things convert like power copy. Here are 10 of our email copywriting tips that you can use to improve conversions in your emails.
13
05, 2022
Email Design Basics for Top ROI: Plain Text, Rich Text & Interactive
When learning about email design it’s important to understand the fundamentals, like the 3 email design types: plain text, rich text & interactive.
