Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.
Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.
What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.
Mastering bulk communication isn’t something you do overnight. There are key foundations that you need to master first to progress.
Bulk email marketing is essential – but automation & personalisation open new ways to connect. Read about how you can maximise your email campaigns.
Analysing your email metrics can help you monitor the success of your campaigns in relation to your business goals. Use the guidelines in this blog to learn how.
Email design is an exciting & constantly evolving space to play in. Are you up to speed on the latest email design trends? Here are some of our 2022 favourites.
Content is king, but without an effective call to action, that’s where it ends. Optimise your calls to action and get higher conversions with these 6 tips.
Well-designed emails can improve engagement and drive conversions. Use the email design tips in this blog to make the most of your email marketing campaigns.
Great email design is a learnable skill. Here are some of the key elements you can use to optimise your email campaigns.
In marketing, not many things convert like power copy. Here are 10 of our email copywriting tips that you can use to improve conversions in your emails.
When learning about email design it’s important to understand the fundamentals, like the 3 email design types: plain text, rich text & interactive.
Clear out dirty data & practice good email database hygiene to improve email delivery, campaign effectiveness, ROI, and more.
The effectiveness of your subscription forms can make a big difference to the success of your email campaigns. Here are 11 of our tips & best practices.
Consistently reaching and engaging a large email audience requires a blend of art and science. Find out how to get this right for your organisation.
The value of email marketing is indisputable. Here are benefits and stats to help you understand why it should be part of your integrated marketing strategy.
Do you want to boost your email engagement? Try these email marketing best practices to find out what works best for your audience. Read more.
Being able to attach a file to an email has many benefits. But is it something that works at scale, when sending to large email lists? This is our take on it.