News and insights on Mobile Marketing in South Africa from Everlytic. Learn more about SMS Marketing and Advertising
In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.
Effectively engage with your audience through compelling SMS marketing campaigns that boost conversions. Use the tips shared in this blog to learn how.
Bulk communication works efficiently when the right marketing techniques are used. Get email and SMS bulk communication tips to improve your marketing plan.
In 2019, we published 40 blog posts, two white papers, one five-part educational series, and two case studies. These were your five favourites.
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
Want to know which promotional channels to use for different age groups? Read this.
Workflows enable you to create personalised, automated email and SMS journeys based on customer data. How? Here are some examples.
Which is better between email and SMS marketing? We say: try both. This infographic shows why.
Reward programmes are often successful because they communicate well via email and SMS. Here’s why you should too.
We shared a lot of information last year – this was some of our top-performing content.
More than 10 million tourists visited South Africa in 2017. And they keep on coming. How can you leverage email automation for hospitality?
These days, it isn’t just teenagers tapping away on their phones. It’s everyone. But what can you really use SMS for in your business? And how? Read this.
Retailers need to embrace a multi-channel marketing approach to help shoppers stay informed about personalised offers from their favourite stores. Let’s take a look at five ways you can integrate SMSs into your next retail marketing campaign.
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...
I can sense some rolling of the eyes, and the grunting of “Not this argument again!”
Smartphones and tablets have revolutionised the way we access information, and today people consume a tremendous amount of news on their phones.
The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide.
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
© 2024 Everlytic. All rights reserved.
