Use These Powerful Techniques to Boost Your Marketing Emails Today
Email marketing continues to be a dominant channel for communicating messaging about travel and tourism. This is especially true at a time when many seek to make up for opportunities lost due to movement restrictions during the Covid-19 pandemic. Travel brands are trying to leverage from this rise in interest. To beat the competition, you need to build trust, create a sense of adventure, and, ultimately, nudge bookings. Having language tips to guide you can make all the difference to boost your email engagement.
For this marketing report, we used a science-backed approach to communication, called Behavioural Linguistics, to:
- Analyse the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform in 2022
- Share insights into the latest travel and tourism trends and explain why being able to communicate effectively is essential for brands
- Break down the 8 noteworthy findings of the analysis to see which linguistic elements these emails had in common
- Explain how you can leverage the behavioural insights to ensure your travel communications are attention-grabbing and persuasive
What’s in the Report?
Proven Insights from Top Travel Emails in SA
Learn how to tailor your brand communication using predictable patterns to nudge customer behaviour as seen in the best-performing travel- and tourism-themed emails sent from Everlytic’s communication platform in 2022.
The Value of “Revenge Travel” in Marketing
Many trends have emerged during our “return-to-normal” following the Covid-19 pandemic. Get tips on how to leverage these behavioural biases in your marketing communication.
The 8 Significant Findings from the Analysis
The emails analysed were sent from organisations promoting travel themes in their communication. Discover how the brand communication was tailored to influence recipients to make decisions.
Leverage Behavioural Nudges in Your Content
Understand why using behavioural communication through linguistic nudges can enhance your direct travel marketing in an authentic and cost-effective way.
Improve Your Travel Email Campaigns
Do you want to enhance your travel and tourism emails to grab attention, amplify engagement, build trust, and persuade your audience? Our report is your key to maximising your campaigns today. Your next step is simple – download it to access all the insights.
