Master Your Email Marketing with Ease
Email marketing is a must-have in today’s digital-dominated world. But without the right tools, it can be overwhelming for your business to do it well. Everlytic’s email marketing features make it easy to create, send, and track bulk email campaigns quickly.
Create Eye-Catching Emails Easily
Create functional and visually appealing bulk emails, even without design or coding experience.
Drag-and-drop builder
Mobile-responsive templates
Rotating banner images
Video preview images
Animated GIF-in-email
Gmail promotional emails
Countdown timer
Everlytic provides best-in-market email delivery, so your email has more chance of landing in the inbox, rather than Junk or Spam.
Grow & Manage Your Database Compliantly
Growing and managing your email database doesn’t have to be time consuming or manual. After all, this can introduce errors, irritate clients, and is a POPIA risk. Everlytic helps you manage your database easily.
Easy list imports
Custom fields to collect the data you want
Drag-and-drop subscription forms
Form subscribers added automatically
Unsubscribe links for email footers
Unsubscribes managed automatically
Get Clear on Campaign Effectiveness
Unsure of campaign effectiveness or how subscribers engage with content and communications? Everlytic’s detailed email reporting gives you the insight to make data-backed email content decisions that can help improve engagement.
- Opens
- Clicks
- Click-to-open rate
- Social shares
- Unsubscribes
- Complaints
- Bounces
- Forwards
- Profile updates
- Geo-location
- Click heatmaps
- Device used
- Opens
- Clicks
- Click-to-open rate
- Social shares
- Unsubscribes
- Complaints
- Bounces
- Forwards
- Profile updates
- Geo-location
- Click heatmaps
- Device used
Split Test Two Emails and Automatically Send the Best One
With Everlytic’s A/B testing functionality, you can test small changes to your email designs to see which version is most effective. This enables you to:
Test email elements like subject lines, send name and email address, and calls-to-action
Evaluate A/B split test email performance with detailed reports
Automatically send the winning email to the rest of your subscribers
Personalise to Boost Engagement & ROI
of customers who abandoned a business relationship did so due to poor personalisation.
(Accenture)
of consumers will only interact with personalised marketing messages from brands.
(SmarterHQ)
of consumers won’t spend time with branded content that’s not relevant to their interests.
(Marketing Insider Group)
Personalisation allows you to send messages that connect personally with the reader by including their own data, like name, location, account info, or content related to their specific interests. It can also increase engagement, shorten the sales cycle, increase conversions, improve customer satisfaction, and support client retention.
Save Time & Resources
Once personalisation is set up in Everlytic, it automatically customises each message based on the relevant customer data. This saves your team time and shares content that is relevant to each unique person – at scale.
Easy Cross-Selling & Upselling
The better you know your audience, the better you’re able to sell, upsell, and cross-sell to them. Using Everlytic’s data-collection features and using it to personalise the experience will help you do this.