Get More Out of Your Messaging with the Everlytic Growth Journey
Did you get into bulk communication, learn the basics… and that’s where your journey ended? You may be missing out on the potential efficiency, engagement, sales, and retention benefits that come with high-quality messaging. But that ends with the Everlytic Growth Journey.
We created a skills-development journey to help guide you on how to develop and maximise your bulk communication skills so you can get the most out of your engagement with leads, clients, and other stakeholders.
It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to maximise your communication using personalisation and automation.
The Growth Journey – Explained
Here’s a quick video overview that explains what the growth journey is about.
Keen to learn more? Read about the three growth journey levels below.
Level 1
Bulk Communicator
This is when you master the fundamentals of bulk communication. You need to know how to manage your database, create and send your messages, and track basic engagement.
Everlytic’s drag-and-drop email builder, easy subscription forms, database management tools, and detailed reporting support you with the functionality you need at this level.
For tips and best practices, visit the Bulk Communicator category on our blog.
of consumers claim they will only engage with personalised messaging.
higher open rates are seen on segmented, personalised automated email messages compared to normal marketing messages.
of consumers have picked, recommended, or paid more for a brand that prioritises personalised service or experience.
(Zoominfo)
Level 2
Message Personaliser
As a Message Personaliser, you see the value that personalisation can have in your business, but you may be unsure of where to start or how to make the most of personalisation. With Everlytic, this is where the fun starts.
Everlytic enables you to collect relevant data and use it to customise messaging in a variety of ways.
For guidance on how to start and grow your personalisation skills, check out our Step-by-Step Guide to Message Personalisation.
80% of marketing automation users see improved lead generation, and 77% see more conversions.
Marketing automation improved business productivity by 20%.
Automation boosts sales productivity by 14.5% and reduces marketing overheads by 12.2%.
Level 3
Communication Automator
Communication Automators know what they’re doing in terms of bulk communication, and they’ve dabbled in personalisation enough to see the value in maximising it across the customer lifecycle. Automation helps them do this.
Everlytic’s automated workflows empower you to send intelligent omni-channel campaigns that respond to and adapt the journey according to subscribers’ actions and personal information.
Leverage automation so you can have engaging and relevant conversations with people when they expect it. Learn how in our Automation Guide.
