Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business (Part Three)
This is the third part of our five-part white paper series on planning, developing, and executing smart content marketing strategies for your business. In it, you’ll learn:
- How the concept of Google’s Micro-Moments relates to your audience
- How to map your customer journey
- How to map your content to the sales funnel
- How to use the RACE Planning Framework
- How to create an effective content calendar
- Why you need to think mobile first
- How to automate your content strategy with Everlytic
