Part Three: Assemble Your Content Marketing Strategy
Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business (Part Three)
This is the third part of our five-part white paper series on planning, developing, and executing smart content marketing strategies for your business. In it, you’ll learn:
- How the concept of Google’s Micro-Moments relates to your audience
- How to map your customer journey
- How to map your content to the sales funnel
- How to use the RACE Planning Framework
- How to create an effective content calendar
- Why you need to think mobile first
- How to automate your content strategy with Everlytic
Start Well, Execute Effectively, Then Reap The Rewards
Make sure you put the right building blocks in place to craft impactful emails and ensure holistic email marketing success.
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