Project Description

Full White Paper The Content Marketing Strategy

In this comprehensive content strategy white paper, you’ll learn the process of planning, developing, and executing a smart content marketing strategy for your business.

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Maximising Your Digital Content

In this content marketing guide you’ll gain insight into things like:

The Content Strategy Lifecycle

What content marketing is / isn’t and the 7-step Content Marketing Lifecycle.

Pre-Planning Your Content Marketing Strategy

Defining what you want, your purpose, target audience, and client personas.

Assembling Your Content Marketing Strategy

Creating mobile-first customer journeys that tie into the sales funnel.

Compiling Your Content & Mobilise Your Channels

Sharing channels, content formats, integrated campaigns, from competitors.

Launching & Analysing Your Content Plan

Content workflows, roles and responsibilities, and campaign analysis metrics.

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In this completely free six-week white paper email series, we’ll discuss the process of planning, developing, and executing a smart content marketing strategy for your business.

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Want to ease yourself into it? Download parts one to five of the series individually on our marketing guides page.