Every two years, we do a deep analysis of the billions of emails we send in South Africa, so we can give you real local email marketing benchmarks from which to gauge your own marketing emails. And the time has come to do it again.
This year, as we do in every Benchmarks report, we look at the South African averages and medians from 2018 for the following email-marketing stats:
- Open rates
- Click-through rates
- Platform rates
- Unsubscribe rates
- Complaint rates
