Everlytic | Communication Trends 2021 | Communication in the New Normal | How to prepare for 2021 | Marketing Guide

COVID-19 left many businesses blind-sided. Organisations had to adjust quickly, finding ways to survive while keeping customers and employees safe. Communication also became more important than ever… Not just with customers and shareholders, but, in this new flexible working environment, with employees too.

What impact will these changes have on business communication in 2021? In this guide, we explore the trends that have emerged from this new way of life and what that means for you.

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What’s in the Guide?

What Impact COVID Has on Communicating with Employees

As much as 73% of CEOs say working remotely has widened the talent pool and 69% will be downsizing office space (KPMG). They see the pandemic as an opportunity to rethink the way their businesses work – affecting internal comms. Find out what this means for your business.

The Types of Customer Data that Businesses are Collecting

With the rise of data-collection tools, particularly in multi-channel platforms like Everlytic, you can get more from your data as time goes by. Find out what types of data businesses are focusing on to strategically enrich their communications in 2021.

The Unusual Trend that Marketers are Adopting for Long-Term Growth

Acquiring customers is important. But focusing only on one end of the customer journey is expensive, time consuming, and can impact long-term business growth. Find out how marketers are evolving to support the broader customer journey in 2021.

What the New Key Brand Differentiator is in These Times

Price and product have been key business differentiators for ages. But, in today’s world, there’s more to it than that. Find out what will stand out the most for customers in this new normal, so your business can grow and thrive in 2021.

How to Expand Your Team Capacity to Work on Relevant, Strategic Comms

Imagine having the capacity to create a strategic customer journey once and then almost forgetting about it as it tracks behaviour, updates data, and personalises messaging automatically. That’s what automation gives businesses now – room to grow. Find out more.

The world is changing. Inform yourself of the trends, so your business is ready to drive success in 2021.