Use These Powerful Tips to Boost Your Email Engagement Today

Everlytic and BreadCrumbs | Guide | Retail Linguistics Report | Cover

Email is an important part of most retail marketing mixes. That’s because it’s a relatively easy way to reach many customers at once. Almost all retailers know this, and it means they’re often disappointed by low email engagement due to noise and competing content. Standing out from the crowd is a challenge – but there are many reasons for hope.

This guide covers powerful insights for retailers to jumpstart email campaigns. It’s the result of a collaboration with BreadCrumbs Linguistics, and includes:

  • Better ways to write subject lines and pre-headers that engage.

  • Power words for getting readers to act on CTAs.

  • Insights on customer behaviour and what makes them tick.

  • Top advice on using visuals to drive email success.

  • Effective ways to prompt action with customers – and knowing the right time to do so.

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In this year’s report, we analysed email engagement data from 2022 against the data from our 2020 Benchmarks Report. Overall, the metrics show a positive upswing for email marketing, though there are some industries that stand out from the others. Also, with email privacy adjustments becoming a reality, we’re seeing platform rates we’ve never seen before.

We speculate that some of these trends are related to email marketing’s ‘return to normal’ post the pandemic. Others may just be a case of optimising content for the audience. Either way, this report should shed light on where you can improve.

What Will You Learn from This Report?