Use These Powerful Techniques to Boost Your Marketing Emails Today

2023 Breadcrumbs Conversion Page 4 | Everlytic | Top Tips for Better Email Engagement in Travel & Tourism

Email marketing continues to be a dominant channel for communicating messaging about travel and tourism. This is especially true at a time when many seek to make up for opportunities lost due to movement restrictions during the Covid-19 pandemic. Travel brands are trying to leverage from this rise in interest. To beat the competition, you need to build trust, create a sense of adventure, and, ultimately, nudge bookings. Having language tips to guide you can make all the difference to boost your email engagement.

For this marketing report, we used a science-backed approach to communication, called Behavioural Linguistics, to:

  • Analyse the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform in 2022

  • Share insights into the latest travel and tourism trends and explain why being able to communicate effectively is essential for brands

  • Break down the 8 noteworthy findings of the analysis to see which linguistic elements these emails had in common

  • Explain how you can leverage the behavioural insights to ensure your travel communications are attention-grabbing and persuasive

Complete the form below to download the report:

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For this marketing report, we used a science-backed approach to communication, called Behavioural Linguistics, to: