Email marketing continues to be a dominant channel for communicating messaging about travel and tourism. This is especially true at a time when many seek to make up for opportunities lost due to movement restrictions during the Covid-19 pandemic. Travel brands are trying to leverage from this rise in interest. To beat the competition, you need to build trust, create a sense of adventure, and, ultimately, nudge bookings. Having language tips to guide you can make all the difference to boost your email engagement.
For this marketing report, we used a science-backed approach to communication, called Behavioural Linguistics, to: