Contact tagging is a lightweight way to organise subscriber data, so you can segment lists and groups of contacts for intelligent targeting – and it’s now available on Everlytic. Much like hashtags on social media, contact tagging enables you to tag contacts with a keyword or phrase that can then be harnessed to send communication to all people with the same tag.
Interest-based tagging takes this a step further. Using natural language processing (a form of machine learning), the platform can categorise the content your contacts are clicking on within your emails and tag them with it in your lists. You can then use this data to filter your lists based on interests, so you can get even more granular with segmentation and targeting.