New Everlytic Features
We’re constantly updating and upgrading our platform.
These are some of our latest releases.
New Everlytic Features
We’re constantly updating and upgrading our platform.
These are some of our latest releases.
Shopify, WooCommerce & Custom Store Integrations
You can now integrate your Shopify, WooCommerce, or custom ecommerce store with Everlytic to engage personally and relevantly with online shoppers in real-time via email, SMS, or voice broadcasts.
Our ecommerce functionality allows you to:
Pull customer data from your store*
Pull store products into emails
Customise messages with customer data
Use countdown timers to drive urgency
Segment on purchase history
Trigger ecommerce workflows
Recover sales with abandoned-cart messages
Send messages to loyal clients
Track ecommerce message engagement
Pull shopper data from your store*
Pull store products into emails
Customise messages with customer data
Segment on shopping activity
Use countdown timers to drive urgency
Trigger ecommerce workflows
Recover sales with abandoned-cart messages
Send messages to loyal clients
Get holistic insights using customer data
*Pulling data automatically from Shopify is currently under development.
Benefits of this feature:
Everlytic’s ecommerce features can help you increase engagement and trust with shoppers, improve efficiencies, provide data insights on customer engagement, and lessen the burden on your employees to manage every customer relationship manually.
Contact Tagging & Interest-Based Tagging
Contact tagging is a lightweight way to organise subscriber data, so you can segment lists and groups of contacts for intelligent targeting – and it’s now available on Everlytic. Much like hashtags on social media, contact tagging enables you to tag contacts with a keyword or phrase that can then be harnessed to send communication to all people with the same tag.
Interest-based tagging takes this a step further. Using natural language processing (a form of machine learning), the platform can categorise the content your contacts are clicking on within your emails and tag them with it in your lists. You can then use this data to filter your lists based on interests, so you can get even more granular with segmentation and targeting.
Benefits of this feature:
Tagging is dynamic and quick
It’s easier than ever to collect data on interests
It gives you granular control of your segmentation
The data you can include is endless
Benefits of this feature:
These triggers enable you to respond instantly and relevantly to a customer’s experience, enriching their interactions with your brand by keeping them engaged and updated.
New Global Triggers
Global triggers are new, advanced triggers that can be used across our platform.
These can trigger actions like adding or removing someone from a workflow, sending an autoresponder, updating a contact field, subscribing or unsubscribing someone to a list, and more, when:
A subscriber opens an email or clicks on a link in one of your messages
Someone subscribes or unsubscribes from a list
A contact visits or clicks on a landing page
A data field changes
Benefits of this feature:
These triggers enable you to respond instantly and relevantly to a customer’s experience, enriching their interactions with your brand by keeping them engaged and updated.
Gmail Promotional Emails
Gmail’s Promotions tab attracts an engaged audience and decreases your email’s chances of getting marked as spam. In fact, Return Path found that 93% of commercial emails directed to the promotions tab avoided the spam folder compared to only 77% those directed to the Primary tab.
And now, you can use the Promotions tab in Everlytic.
Benefits of this feature:
- Add promotional images that are viewable from the inbox
- Include your company logo with the from address
- Show discounts, expiry dates, and promo codes in the inbox preview
Voice Broadcasting
Voice broadcasting allows you to send a recorded message to your subscribers as a direct phone call, getting your message across in minutes.
Benefits of this feature:
- Send one consistent message to any group of contacts at once;
- Express nuance, tone, and humour, and;
- Convey messages to people who are illiterate or visually impaired.
Communication Modal
We’ve created an intuitive communication modal from which you can launch any Everlytic message, campaign, or automation workflow. This enables you to easily launch any project from one location in the platform.
Benefits of this feature:
Being simple and intuitive, the modal should save you time and help you to launch communications faster.
Workflows is a marketing-automation tool that allows you to schedule emails and SMSs to go out at precise times, with planned delays, and based on conditions like subscriber behaviour, location, or personal information. This allows you to customise and adapt the communication journey for different audiences.
These are some of our earlier updates to Workflows:
Go-To Nodes on Workflows
Go-to nodes allow you to send subscribers to another part of a marketing-automation workflow once they reach the end of a specific journey.
At a glance, you can view who’s completed the node, who’s come from another node, and which node they’ve come from, toggling seamlessly between them in your Workflow.
Benefits of this feature:
Go-to nodes allow you and your subscribers to get more value from each other: they get more valuable and relevant content, and you get to develop deeper relationships. Win-win.
Message Activity Conditions
Until now, conditions in workflows were limited to the information available in your database. With the release of our Message Activity condition, however, you can now adapt your workflow based on how subscribers have interacted with the in the workflow.
For now, this includes whether a contact has or hasn’t opened a specific email or clicked a link within it. You can add multiple conditions in the same node if you want (e.g.: if you want the reader to have opened and clicked in the mail). But the contact will need to fulfil all the conditions before the system will take them down the true path.
Workflow Node Reports
Node reports allow you to view detailed information about your contacts’ journey through every node in your workflow, enabling you to track things like:
- The date each contact entered the workflow
- The total number of messages delivered in that particular node
- The date each contact completed the node (if applicable)
Background Colour Editing
Background colour editing allows you to change the background colour in different sections of an email.
Benefits of this feature:
Changing the background colour of different sections of an email allows you to add depth and variety to your messages, while maintaining your brand identity.
Video Preview Images
Video in email is coming. As a first step in Everlytic, you can now share a video-preview image in an email, which links to a video in YouTube or Vimeo.
Benefits of this feature:
Video is hyper engaging and allows you to communicate much more content in an email – helping you create more impactful campaigns.
Rotating Banner Images
Rotating banners allow you to insert up to three images that rotate as a simple GIF in your email and link to a webpage of your choice. The Email Builder even adapts the images to the size of the section you move it to.
Benefits of this feature:
Rotating images like this grab readers’ attention. This boosts engagement, sets a strong tone to your emails, communicates more information graphically (more engaging than text), and can help to increase your click-through rate.
