Throughout 2025, Everlytic published practical, high-value content designed to help you market smarter. These included in-depth email marketing content, automation strategies, and omnichannel insights. Based on our data, these were the Everlytic content pieces that stood out as our reader favourites.
The Everlytic Blog: Email Marketing Content and Messaging Insights Marketers Engaged with Most
If you follow Everlytic’s content, you’ll know we’re constantly sharing practical insights to help marketers improve their communication strategies. The Everlytic blog is a core part of how we aim to help and empower you; , by publishing practical Everlytic content that helps marketers or anyone using our platform improve engagement, automation, and performance. Looking back at 2025, these were the five blog posts that resonated most with our readers.
Why SMEs Should Use WhatsApp as a Growth Channel
This article was the most-read piece of Everlytic content in 2025, particularly among marketers focused on email performance. WhatsApp can be used as a practical, low-friction system for trust, service, and sales, and it connects easily to other channels like email and SMS for a cleaner customer journey. It works for small businesses because it’s where customers already are, and they’re primed to read and respond quickly. This blog post lays out a simple progression: build an opt-in list (because WhatsApp is permission-based), run targeted promos, use the channel for real-time support and confirmations, and collect feedback to sharpen your offering, while keeping best practices tight (personalisation, sensible send times, explicit consent, and never spamming). Read the full blog here.
How Behavioural Marketing Turns Action into Revenue
Behavioural marketing is focused on understanding user behaviour and building a customer journey using those insights. By tracking interactions like clicks, page views, abandoned carts and prior purchases, businesses can tailor messages that feel personal and timely, rather than generic noise.
This blog post lays out practical strategies like segmenting audiences based on real actions, triggering automated follow-ups (like reminders after cart abandonment), personalising promotions to past behaviour, and optimising send times for better engagement. Implementing simple behavioural triggers can transform your static campaigns into dynamic customer journeys that drive more sales with less manual effort. View the full blog here.
Why Mobile-Responsive Emails Are a Must-Have for Engagement
Most customers read email on their phones first, and this popular article , highlights how responsive design directly affects open rates, clicks, and conversions on mobile. It breaks down how responsive templates work (flexible layouts that auto-adjust), why they matter (higher read and click-through rates), and what to include: clear headers, thumb-friendly buttons, minimal clutter, and tested code across devices. It also shares ways to test responsiveness before sending, and how design choices directly impact conversions. Explore the blog post here.
When Your CRM and Messaging Talk to Each Other, Growth Gets Easier
A Customer Relationship Management (CRM) system should be more than a database. It should allow you to actively power how and when you communicate. This piece shows how scalable CRM integrations with Everlytic turn static customer records into usable data for marketing and operations. When your CRM and messaging are properly integrated, teams work smarter, customers get more relevant communication, and growth becomes far more predictable. Read the full blog here.
Why Omnichannel Marketing Delivers Better Results
This article explains why omnichannel marketing works best when different communication channels are connected in its messaging. Instead of fragmented messages, businesses can create a single, consistent conversation that adapts to customer behaviour and preferences across every touchpoint. The result is smarter timing, more relevant messaging, and far less friction for the customer. Omnichannel isn’t about doing more marketing; it’s about making every interaction count. Explore the insights on our blog post.
The Everlytic Guides
In 2025, we also published an in-depth research paper focusing on loyalty programmes – and it struck a chord. Designed to help marketers and communication professionals strengthen their messaging, it quickly became one of our most-visited resources of the year.
The Loyalty Effect: Why and How to Reward Your Existing Customers
The Loyalty Effect explores how strong customer relationships translate directly into higher lifetime value, repeat purchases, and sustainable revenue. Drawing on behavioural insight and real-world data, the guide shows that loyal customers cost less to retain, spend more over time, and are far more likely to advocate for your brand. It reframes loyalty as a strategic advantage, not a “nice to have”, and demonstrates how consistent, relevant communication across channels plays a critical role in building trust. Get more details in the guide.
If you enjoy learning from Everlytic content, keep an eye on our social media channels, the Everlytic blog, and our marketing guides page. We’ve got plenty of valuable content planned for 2026 — and you won’t want to miss it!
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