It’s one thing planning a content marketing strategy, and it’s another planning one that’s effective. According to Joe Pulizzi, the one thing that’ll kill your efforts is boring content. In other words: you must do something different to show your readers why they should choose your business over your competitors.

How to Create Meaningful Content | Content Strategy | Be different | Paper planes | Everlytic

To consistently create meaningful content, says that each piece of content should:

  • Reflect your company goals and user needs

Refer to your content marketing mission statement regularly to stay in line with what you want to achieve and why.

  • Understand how your users think and speak

Your client personas will help you decide what kind of language to use and how youthful / serious / academic / irreverent you should be in your content.

How to Create Meaningful Content | Content Strategy | People talking | Everlytic
  • Share content that’s useful to the audience

Nobody likes parting with their money unless they believe it serves them. So instead of just trying to sell your products or services, or sharing content just for the sake of sharing content, you should focus on adding real, tangible value to your clients by giving them insight that will benefit their lives – stuff that only you can tell them.

  • Stay up-to-date and factually accurate

Update your content with new information when it becomes available. This will increase the chances of other websites and professionals using you as a credible source of information.

How to Create Meaningful Content | Content Strategy | Woman working on laptop | Keep your blogs up to date and factually accurate | Everlytic
  • Be consistent in your style and messaging

Develop a style for your brand, so followers become familiar with your tone and the type of content they’ll get from you.

  • Be accessible and easy to find online

This relates to your position online, in search engines, and navigationally on your website. The easier it is for people to find your content, the more likely they are to consume it.

For more information on building a content marketing strategy for your business, sign up for our educational series: How to Maximise Your Digital Content to Grow Your Business. More titbits from these white papers are also being published on our blog, so watch this space. ????