Infographic: Everlytic’s Top 2018 Email Benchmarks

Every two years, we do a deep analysis of the billions of emails we send in South Africa, so we can give you real local data from which to benchmark your own marketing emails. Want a quick look at the results of our 2018 analysis? Here it is:


Everlytic | Benchmarks 2018 | Infographic | Email Marketing | Statistics | Click rate | Click-through rate | Click-to-Open rate | Unsubscribe rate | South Africa

Click the image to download the printable PDF.

Our benchmarks have changed the local email-marketing game. May this year’s figures do the same for your email messaging. Get the full report here.

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