In 2020, Everlytic and Elizabeth de Stadler from Novation Consulting hosted a POPIA Webinar Series to unpack the legalities of the POPIA legislation that will be enforceable in South Africa from 1 July 2021. In this POPIA Q&A blog series, we share some of the questions we received during the three webinars and the answers Elizabeth provided. This blog covers the questions we received on defining direct marketing.
![Everlytic-POPIA-QA-Blog2-Image POPIA Q&A: What is Direct Marketing? | Everlytic | Defining direct marketing | Businessman at desk](https://www.everlytic.com/wp-content/uploads/2021/05/Everlytic-POPIA-QA-Blog2-Image.jpg)
Direct Marketing Q&A:
For more guidance, watch our POPIA webinars, listen to our POPIA podcasts, read our POPIA guide, or chat to a POPIA expert, like Elizabeth de Stadler from Novation Consulting.
Related POPIA Q&As
- Who’s Responsible for POPIA & What will Happen if They Don’t Comply?
- What You Can Do Before POPIA Becomes Enforceable
- Data Collection, Privacy & Storage
- Harvesting Data from the Internet & Social Media
- Getting Consent for Direct Marketing
- Marketing to Certain People Without Extra Consent
- Third-Party Consent for Direct Marketing
- Dealing with Unsubscribes from Your Direct Marketing
- Data Privacy Laws & Using Personal Information
- Data Privacy Laws in Other Countries
- Other POPIA Rules