The biggest difference on email delivery compared to our previous email platform is that there is a report for a whole Master List under a List Group. This shows high level delivery. Whereas previously, we could track delivery on each grouping extract import, but there was no way of holistically seeing results on an overall targeted base.
Taryn’s yearly feedback report is also something that makes a big difference! We can identify which targeted bases have a higher bounce rate. The ability to select a membership number and track a specific member’s behaviour i.e. opens, clicks & bounces over different campaigns have been a real winner when it comes to queries from operations.
Ilze Stockton | Marketing Executive