2020 POPIA Guide

The President has announced that all organisations must comply with POPIA by 30 June 2021. But what does that really mean?

In this POPIA guide, Everlytic and POPIA expert, Elizabeth de Stadler from Novation Consulting cut through the noise. You learn about the real impact of POPIA on marketing, what to do about it, and how not to kill your contact database in the process.

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What’s in the Guide?

Part 1

POPIA Myth Busters

The rumours are flying about what POPIA will mean for direct marketing.

In this part of the guide, we bust some rumours by showing you how to navigate the legislation, how it relates to marketing, and correct some misleading statements.

Part 2

Building Your Mailing List

The name of the game is to become POPIA compliant without killing your mailing list. The good news is that it is possible!

In this part of the guide, we get real about what you can do with your existing mailing list, buying (or selling) leads, signing people up for direct marketing, and managing unsubscribes.