ON-DEMAND REPLAY:
Keynote with Kath Pay, Brought to You by Everlytic:
Email Personalisation:
8 Common (But Rarely Spoken About) Mistakes You May Be Making
…And How You Can Avoid Them
Register now to watch:
It’s 2022, and we get it – personalisation is key to a successful email programme. But the question is not “are we personalising?”, but rather “are we doing it right?” Or are we inadvertently, and unknowingly not doing as good a job as we could?
Register now to see the replay of Everlytic’s keynote event with Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner, where she reveals eight ways that many marketers go wrong when they personalise their emails.
Watching this recording will equip you with ideas on how to stay one step ahead of your competitors, ensuring you give your customers and subscribers the enhanced customer experience they long for.
You’ll learn:
Register now to watch:
Register now to watch:
It’s 2022, and we get it – personalisation is key to a successful email programme. But the question is not “are we personalising?”, but rather “are we doing it right?” Or are we inadvertently, and unknowingly not doing as good a job as we could?
Register now to see the replay of Everlytic’s keynote event with Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner, where she reveals eight ways that many marketers go wrong when they personalise their emails.
Watching this recording will equip you with ideas on how to stay one step ahead of your competitors, ensuring you give your customers and subscribers the enhanced customer experience they long for.
You’ll learn:
Register now:
of consumers claim they will only engage with personalised messaging.
of consumers see personalisation as a standard of service.
of customers who abandoned a business relationship did so due to poor personalisation.
More About Kath Pay
Kath is recognised as one of the UK’s leading email marketers, having trained others in email marketing and personalisation at Econsultancy, the IDM, Digital Doughnut, B2B Marketing, Emarketeers, and Manchester Metropolitan University (among many others).
Her best-selling book, Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers, also won the Highly Recommended award for the Sales & Marketing category in the Business Book Awards in 2021. Additionally, Kath won the 2021 Email Marketing Thought Leader of the Year award from the ANA/EEC.
Over 23 Years’ Email Marketing Experience
10 Years on the UK DMA Email Marketing Council
Multi-Time Judge for DMA Awards
Finalist For EEC’s Thought Leader of The Year Award In 2019
Winner Of the EEC’s Thought Leader of The Year Award In 2021
Over 23 Years’ Email Marketing Experience
10 Years on the UK DMA Email Marketing Council
Multi-Time Judge for DMA Awards
Finalist For EEC’s Thought Leader of The Year Award In 2019
Winner Of the EEC’s Thought Leader of The Year Award In 2021
About the Everlytic Platform
Everlytic is the bulk communication and automation platform that helps you grow. From day one, it enables you to send out bulk communication and automatically manage your database, then it empowers you, step-by-step, to maximise your messaging and increase sales with personalisation and automation.
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