Optimising Business Efficiency with Relevant Messaging on Auto-Pilot

Automation Guide Cover Image V2 | Everlytic | Guide to Automating Your Communication

Automating your communication isn’t just about automation anymore. It’s grown into a fully integrated, omnichannel form of marketing and customer journeying that connects systems with people, pre-defined scenarios, and behavioural triggers driven by customer interaction.

In this guide, we’ll explore why automated communications are so critical to business success and the three levels of communication automation. We’ll also provide examples of how other businesses are using automation at these levels and look at what to consider when compiling your own automation workflows.

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What’s in the Guide?

Similar to the levels of personalisation covered in our personalisation guide, the three levels of communication automation that we cover (with examples) in this guide are:

Level 1

Using Your Contact Data

For any automated journey to work, you need data – and to start, all you need is an email address.

The more data you collect on your contacts (like name, gender, location, interests), the more personalised and targeted your messages can be.

  • Personalise messages with unique data
  • Segment lists for relevant messaging
  • Dynamic content for different audiences
  • A/B testing for better engagement
Level 2

Customer Behaviour Tracking

This is the next level of automation, where you track how your contacts interact with your messages and use that as data.

This enables you to change course when necessary and respond to your contacts with relevant messaging precisely when they want or need it.

  • Nurture leads and onboard contacts
  • Adapt journeys in response to behaviour
  • Respond to landing page engagement
  • Trigger actions when a data changes
Level 3