When looking for new service providers, most businesses make educated decisions, taking time to research, compare, and analyse products or services before buying in. So, don’t be discouraged if a prospect doesn’t sign up immediately – you may just need to guide them over the finish line. And lead nurturing with email is the most effective way to do it.
Here’s how you can make the most of lead nurturing in your business:
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Lead nurturing via email is the easiest way to connect with clients, speak to their interests, and respond to their concerns. Get it right and you’ll turn them into loyal brand advocates.