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Personalisation vs Dynamic Content: What’s the Difference?

Embrace the power of personalisation and dynamic content in your email marketing. Understand what they are, how to use them, and the key differences between these two powerful features.
POPI Act

What You Need to Know to Navigate Email Marketing Under the POPI Act

Stay compliant and improve your email marketing with our insights on the POPI Act (POPIA). Find out how to adhere to legal standards, boost email deliverability, and strengthen customer trust.
Analytics and Metrics for Marketing

Your Definitive Guide to Analytics and Metrics for Marketing Campaign Success

Give your email campaigns a glow-up by leveraging marketing metrics and analytics insights. Our actionable analytics guide shows you how!
Wellness Content Marketing

5 Tips to Help You Develop a Wellness Content Marketing Plan

Position your digital wellness content to engage clients, boost your brand, and drive success with our tips on using content marketing to elevate your wellness business.
email layout blog

Award-Winning Email Layout Strategies to Design Your Next Marketing Mailer

Have you ever considered whether the way you present your email has an impact on how it is received? It does. This is why we break down the best email layout techniques.
email marketing

7 Email Marketing Strategies for the Savvy Digital Marketer

Get our tips to spruce up your email marketing. From best practices in content creation to data-driven decision-making, you’ll have a trick or two up your sleeve after reading this!

Your Email Deliverability Survival Guide for Navigating Google & Yahoo’s Changes

Email deliverability is the topic on email marketers’ lips, as Google and Yahoo are implementing changes to their email authentication protocols. We break down everything you need to know.

The Key to Sending User-Friendly Emails? Responsive Email Templates

Responsive email templates are a simple, user-friendly, and affordable way to boost engagement on your promotional email campaigns. Learn more in this blog piece.
valentine email subject lines blog

What a Catch! Inspo from 45+ Valentine Email Subject Lines to Hook Your Recipients

Valentine’s Day is a lucrative time, but it’s also a chance to show your database you care. Cut through the noise in inboxes by using enticing valentine email subject lines.

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