Trying to get more qualified leads and grow your email list? Try a high-converting squeeze page. It’s a type of a landing page with the primary aim of capturing visitors’ opt-in email addresses. It does this by presenting a lead magnet (a free or low-cost offer or resource) in exchange for a person’s contact details. Here are 10 writing and strategy tips you can implement when building your squeeze page.

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Writing Tips for High-Converting Squeeze Pages

There are multiple factors that go into an effective squeeze page, like writing, strategy, and design. According to Carmine Mastropierro, these are some top writing tips that you can use for yours.

1. Include an Irresistible Offer

A tempting online offer is usually free, but it should be so good that people would be willing to pay for it even if it wasn’t. Lead magnets typically include resources like cheat lists, ebooks, guides, and templates that are aligned to your ideal customer’s needs.

2. Use a Captivating Headline

A headline is the main attraction on any landing page as it’s the first thing a visitor sees. Is it drool-worthy and benefit oriented? Great! The fish has taken the bait. Your headline needs to communicate clearly what action the visitor must take and what the reward is for taking it. Sometimes a sub headline can also be used to cement these benefits.

3. Visuals & Copy: a Great Pair

Images on landing pages evoke an emotional connection to the visitor, reinforcing the copy. Use screenshots of your offer, graphics, and charts to demonstrate information. Avoid low-quality stock images if you can, as they can sometimes look tasteless. Ensure all your images are professional, high-resolution, and spaced sufficiently to provide white space; digital breathing room. The fewer elements your squeeze page has and the less cluttered it looks, the lower the distraction rate – which can result in higher conversions.

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4. Build Trust with Testimonials

Did you know that 92% of customers read testimonials and reviews before they commit to a purchase or service? With the internet giving you so much access to information and a lot of brands that can deal with different pain-points, it’s important that your squeeze page displays trust and social proof. What better way to achieve that than with testimonials and reviews?

5. Add a Solid Call to Action

A strong call to action (CTA) gives visitors direction, acts as a nudge to the finish line, and can have a positive impact on the conversion rate. Phrases that instruct visitors on what to do next are considered CTAs and can include words or phrases like ‘Watch’, ‘Unlock’, ‘Discover’, ‘Register Now’, and ‘Give Me My Free [Your Offer]’ to name a few.

Strategy Tips for High-Converting Squeeze Pages

According to Neil Patel, these 5 strategy tips can improve your opt-in rates and help boost results from your squeeze pages:

6. The Offer & Method Must Match

If you’re going to ask for someone’s email address, it should be because you need it to deliver what you’re offering. Your squeeze page offer must be structured in a way that makes your customer understand why they’re opting in to your mailing list.

7. Offer a Valuable, Unfinished Resource

Offer your visitor a resource that they’re most likely to use. The aim is to offer less than you think you should. For example, offer the prospect part one of three cheat sheets to your accounting top secrets. Doing this gives you a chance to offer more value in the future.

Additionally, emphasise the ease of using your resource. Prospects need to know that their time will be efficiently spent with low cost and high reward.

8. Keep Form Fields to a Minimum

The primary aim of your squeeze page is to capture opt-in email addresses. So why do you need your visitors’ occupation and physical addresses? Visitors know that you don’t need that information to email them their free offer. Including unnecessary form fields will result in visitors hitting the X button on your page, which negatively affects your conversion rate.

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9. Use a GTP Rather Than a CTA

What’s the difference between a Call to Action (CTA) and a Get the Payoff (GTP)? Well, a call to action uses words that instruct the prospect to act. A GTP, on the other hand, highlights what your prospect will get or what you will do for them.

It needs to express that your prospect will receive something with ease and won’t have to do anything before receiving. Examples of phrases you can use for your GTP include ‘Sign Me up’, ‘Give Me Access’, or ‘Send Me My Free [Offer]’.

10. Try Making Use of a Splash Page

Sending a visitor to a squeeze page with an upsell popup after they’ve clicked on a link to a specific blog or product can destroy their user experience. This is because 95% of web users dislike design elements that pop up on their screens.

A splash page resolves this undesirable online experience and still gives you enough opportunity to capture your prospects’ email addresses. How does it work? Niel Patel says “When they type in your URL, they’re taken directly to your squeeze page, which also includes a nice big visible button saying something like: “No thanks. Take me to the main site”.” Remember that a splash page only emerges before the homepage.

Creating high-converting squeeze pages can be a great instrument for growing POPIA-compliant email lists, generating leads, and turning them into loyal customers. Use the tips in this blog post to make them work for you.

In our guide, How to Drive Conversions Using Automated Marketing Funnels, we explore how you can use squeeze pages like this and automated emails to create online sales funnels that sell even when you’re not strictly on the clock. Want to learn more?