If you’ve been following our lead nurturing blog series, you may have already grasped the value of lead nurturing. You may also have an understanding of the types of content that improves conversion throughout the buyer’s journey. But if you want to effectively engage B2B prospects using email, it’s beneficial to operate in line with current lead nurturing best practices. Here are some tips to get you started:
According to Techjury, companies with strong lead nurturing processes produce about 50% more sales-ready leads at a third of the usual cost. It’s safe to say that a robust B2B lead nurturing strategy can help improve engagement with your prospects, which in turn boosts the quality of your leads.
The best practices we’ve shared will make it simpler for you to engage and build rapport with your prospects.