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Candice Lee Reeves

Improve Customer Retention by Actively Communicating Beyond the Sale

In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.
Automation Tips for Your Black Friday 2020 Comms | Retail communications | Everlytic | Woman at desk

Automation Tips for Your Black Friday 2020 Communications

With Black Friday 2020 being largely online this year, it pays to automate your retail communications. Get retail automation tips that you can use.
Black Friday 2020: What to Expect | eCommerce comms | Retail communication | Marketing automation

Black Friday 2020: What to Expect

The year 2020 has been one for the record books – and this year’s Black Friday and Cyber Monday may follow suit, especially in ecommerce. Here’s what you can expect…
POPIA Guest Post: Don’t Throw the Database Out with the Bath Water | Everlytic | Elizabeth de Stadler | Novation Consulting

POPIA Guest Post: Don’t Throw the Database Out with the Bath Water

POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.
[Radio Interview] Karyn Strybos Demystifies POPIA for Marketers | Everlytic | Blog image

[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers

Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.
[Video] Karyn Strybos Talks About The Power of Communication Automation | Everlytic | Karyn Strybos | Marketing Manager

[Video] Karyn Strybos Talks About The Power of Communication Automation

The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.
Automate Communication by Tracking Customer Behaviour | Everlytic | Blog | Email Automation | African businessman on phone

Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.
How to Use Contact Data for Automated Communications | Everlytic | Blog image | African man on mobile phone

How to Use Contact Data for Automated Communications

For automated communications to work, you need contact data. This is the first level of automation. Here are some of the features you can use at this level.
How Automated Communication Workflows Work | Everlytic | Email automation | Infographic | Blog feature image

[Infographic] How Automated Communication Workflows Work

An automated communication workflow is a communication journey with intelligent conditions, data filters, and actions. Here’s an infographic of the basics.

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