General

Three Steps to Spring Clean Your Contact Database

Do you have reams of contact lists & low engagement? It may be affecting your business. Spring clean your contact database to boost engagement, delivery & sales.

By Taryn van Wyk
August 25, 2020

Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.

By Candice Lee Reeves
July 20, 2020

[Infographic] How Automated Communication Workflows Work

An automated communication workflow is a communication journey with intelligent conditions, data filters, and actions. Here’s an infographic of the basics.

By Candice Lee Reeves
June 22, 2020

Use Data to Lead Your Email Communications

Most customers are happy to access email content via mobile, but not all. Understand which customers are which in our latest blog post. Read it here.

By Candice Lee Reeves
June 2, 2020

How to Compile a Crisis Communication Team

Creating a crisis communication framework before a crisis happens helps employees make effective decisions in the moment. Step 1? Compile a team. Here’s how…

By Candice Lee Reeves
May 20, 2020

5 Technical Elements That Improve Email Open Rates

Your email content isn’t the only way to optimise your open rate. Here are five of the technical elements you can work on too.

By Candice Lee Reeves
May 5, 2020

Three Rules for Creating Powerful Email Content

Powerful email content educates, informs, inspires, or helps your audience solve a problem. These are the three rules for creating it for your brand.

By Candice Lee Reeves
April 22, 2020

4 Ways to Build Your Email Database

Growing an email database is an ongoing process. But, it shouldn’t take long to get started. Here are some ideas on how to do it.

By Candice Lee Reeves
April 14, 2020

Digital Transformation & Student Engagement: Changing the Lives of South Africa’s Youth

South Africa’s education system may not be perfect, but with the right digital tools, we can change the lives of the students we have. This is how.

By Candice Lee Reeves
February 28, 2020

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