SMS Marketing

(Re)Think Mobile

The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide.
SMS on Bounce
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
Gesture
Sending an email to desktop and mobile is like sending an email to two different languages groups.