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Black Friday 2020: What to Expect

The year 2020 has been one for the record books – and this year’s Black Friday and Cyber Monday may follow suit, especially in ecommerce. Here’s what you can expect…
POPIA Guest Post: Don’t Throw the Database Out with the Bath Water | Everlytic | Elizabeth de Stadler | Novation Consulting

POPIA Guest Post: Don’t Throw the Database Out with the Bath Water

POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.
[Radio Interview] Karyn Strybos Demystifies POPIA for Marketers | Everlytic | Blog image

[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers

Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.
[Video] Karyn Strybos Talks About The Power of Communication Automation | Everlytic | Karyn Strybos | Marketing Manager

[Video] Karyn Strybos Talks About The Power of Communication Automation

The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.
Four Steps to Spring Clean Your Contact Database | Everlytic | Email Marketing | Laptop and cleaning gloves

Three Steps to Spring Clean Your Contact Database

Do you have reams of contact lists & low engagement? It may be affecting your business. Spring clean your contact database to boost engagement, delivery & sales.
Automate Communication by Tracking Customer Behaviour | Everlytic | Blog | Email Automation | African businessman on phone

Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.
How to Use Contact Data for Automated Communications | Everlytic | Blog image | African man on mobile phone

How to Use Contact Data for Automated Communications

For automated communications to work, you need contact data. This is the first level of automation. Here are some of the features you can use at this level.
Use data to lead your email communications | Understanding How Customers Access Your Email Content | Everlytic blog | Blog image | Woman on laptop | African woman

Use Data to Lead Your Email Communications

Most customers are happy to access email content via mobile, but not all. Understand which customers are which in our latest blog post. Read it here.
How to Compile a Crisis Communication Team | Everlytic | Email automation software | Blog image | Businesspeople having a meeting

How to Compile a Crisis Communication Team

Creating a crisis communication framework before a crisis happens helps employees make effective decisions in the moment. Step 1? Compile a team. Here’s how…

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