POPIA

What You Need to Know to Navigate Email Marketing Under the POPI Act

Stay compliant and improve your email marketing with our insights on the POPI Act (POPIA). Find out how to adhere to legal standards, boost email deliverability, and strengthen customer trust.

By Elmarie Cronje
May 28, 2024

7 Email Marketing Strategies for the Savvy Digital Marketer

Get our tips to spruce up your email marketing. From best practices in content creation to data-driven decision-making, you’ll have a trick or two up your sleeve after reading this!

By Elmarie Cronje
March 6, 2024

A Deep Dive into Bulk Email Marketing

It’s easy to assume that there’s not much to doing bulk email effectively. But like the car you drive, bulk email needs some attention to consistently give you the ROI you’re looking for. Learn more.

By Willem Beckmann
January 12, 2023

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

POPIA Q&A: Getting Consent for Direct Marketing

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on getting consent for direct marketing.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Other POPIA Rules

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on some of the other POPIA rules you may not know about.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Marketing to Certain People Without Extra Consent

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on marketing to certain people without extra consent.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Third-Party Consent for Direct Marketing

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on third-party consent for direct marketing.

By Candice Lee Reeves
May 11, 2021

POPIA Q&A: Dealing with Unsubscribes from Your Direct Marketing

In this POPIA Q&A blog, we answer questions we received in our POPIA webinars on dealing with unsubscribes from your direct marketing.

By Candice Lee Reeves
May 11, 2021

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