We shared a lot of information last year – from in-depth research and statistics, to digital marketing tips, and printable infographics to reference in your own campaigns. This is some of our top-performing content from 2018.

Content from 2018


Content from 2018How the GDPR Will Affect Your Digital Marketing Campaigns

In July 2018, Elizabeth de Stadler, the founding director of Novation Consulting, shared information on how the EU’s General Data Protection Regulation (GDPR) and the Protection of Personal Information Act (POPI) affects your campaigns.

This is what she said

Content from 2018Top Tips for Your Black Friday / Cyber Monday Campaign

Black Friday and Cyber Monday (BFCM) have made a notable impact on local businesses in the last few years. So, in the month leading up to the retail frenzy, we shared helpful stats and tips to help you run more effective BFCM campaigns.

Read them here

Content from 2018Everlytic’s Holiday Marketing Tips for 2018

The festive season is a great time for businesses to maximise on holiday spending. And since your subscribers are your most engaged audience, email marketing is one of the best ways to do it. These are the holiday marketing tips we shared in November 2018.

Read them here


Content from 2018Guide to Inbound Marketing – An Infographic

This printable infographic summarises the content in our Guide to Inbound Marketing. It explores what inbound marketing is, how you can use it, and how to adapt your email campaigns in line with it.

View it here

Content from 2018Five Tips on Email Marketing for Retail – An Infographic

According to Dreamgrow, email marketing is four times more effective than Facebook at connecting with clients; a stat that’s especially relevant in retail. In this printable infographic, we shared five top tips to help retailers get started on email marketing.

View it here

Content from 2018Lead Nurturing with Email – An Infographic

This printable infographic is a visual summary of our eBook on B2B Lead Nurturing with Email. It addresses what lead nurturing is, why you should use it, and how to use email to nurture leads through the sales funnel.

View it here


Content from 2018POPI & GDPR: How They’ll Impact Your Business

Data privacy legislation is having a significant impact on organisations all over the world. In this whitepaper, we look at the Protection of Personal Information Act (POPIA) and the EU’s General Data Protection Regulation (the GDPR), discussing how they’re likely to affect your business.

Download it here

Content from 2018Everlytic’s Guide to Effective Email Marketing

Our email inboxes are flooded with information. So, it’s very easy (even a relief) to click delete or unsubscribe from content that isn’t valuable. In this whitepaper, we teach you the basics of email marketing, so you can prevent your emails from being discarded.

Download it here


Content from 2018TFG’s 2017 Black Friday Campaign

The Foschini Group’s retail store, AtHome, created such excitement during the week leading up to Black Friday in 2017 that its social campaign pulled in around 5,000 email addresses. The email campaign that followed achieved a click-through rate of over 8% (double that of the retail industry and triple that of ecommerce overall) and increased sales by 110% on the day of trade.

Read the @Home case study

Content from 2018Hyperli’s Client-Retention Case Study

In May 2018, online marketplace, Hyperli, used Everlytic to send an email campaign to its dormant Durban subscribers. The campaign achieved open and click-through results that exceeded Everlytic’s 2017 ecommerce benchmarks.

Read the Hyperli case study

Like what you see? There’s more coming this year, so watch this space. Or sign up for our newsletter (Here, or in our site footer) and get byte-sized digital-marketing tips and research delivered straight to your inbox once a month.

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