Every year, marketers, advertisers and communications specialists converge at The Nedbank Digital Edge Live, a forum for debate around digital marketing. Now in its 5^th year, The Digital Edge Live brings top creative, digital, IT and business minds to Johannesburg on 3^rd October to focus on client marketing and information technology, while showcasing lead work around Intuitive Customer Experience.

Everlytic has been on board as participants and sponsors since The Digital Edge Live event’s inception. This year the digital communications company sponsors Martin Coady, Managing Director of Technology at the full service digital marketing agency, VML Center of Excellence.

Widely considered a technological thought leader whose forte is delivering tech solutions and managing an evolving customer experience, Coady will be heading to South Africa as part of the Digital Edge Live panel of speakers.

‘’We’re thrilled to be sponsoring Martin Coady’s segment. The association with a thought leader in the digital marketing space for us, as creators of world-class digital communications software, means we’re on par with excellence,’’ says Philani Mdingi, Everlytic’s Marketing Manager.

Speakers will be talking shop on how Intuitive Customer Experience can help South African brands and give users the digital experiences they want. The line-up also brings to our shores Harper Reed, the man behind US President Barack Obama’s online campaign. The keynote speaker will be joined by influential advertisers, digital marketers and esteemed CMO’s and CTO’s.

‘’The event promises to be dynamic, given the range of industry heavyweights participating this year. Once again, Native has raised the bar in terms of contributors and subject matter and we’re proud to witness it and actively participate. We’re expecting record turnout this year and hope to see our clients foremost among the attendees.’’ enthuses Mdingi.

The Nedbank Digital Edge Live is happening on the 3^rd of October 2013 at the Vodadome in Midrand, from 12:00 – 17:00.