Inbound Marketing, in a nutshell, is a marketing approach used to create content so valuable, it draws people to your brand. The traditional form of marketing (broadcast, generic messaging) no longer works as consumers want their content to have a more personalised feel, specifically tailored to their individual needs.
Email Marketing, which traditionally follows a more outbound approach, is still one of the most reliable and lucrative channels for marketing. It is even more powerful when adjusted to a more inbound mindset.
The infographic below looks at traditional versus inbound marketing, both its channels and tactics, and the inbound marketing lifecycle. There are also tips on how to move your email campaigns to a more inbound approach using functionality like workflows, autoresponders and triggers.