Flight Centre created a personalised experience for users by sending them emails customised to their travel destinations, buyer personas, travel interests, and purchase history.
Most of Tsogo Sun’s database was contactable via cell phone, not email. This meant that each time they sent an email, they weren’t reaching a significant portion of their database. With SMS-to-email, however, they now send a link via SMS to an online version of their emails – a feature that enables them to reach 61% more of their subscribers.
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