Travel & Hospitality

5 05, 2016

Tsogo Sun Reaches 61% More Subscribers with SMS

By |May 5th, 2016|

Most of Tsogo Sun’s database was contactable via cell phone, not email. This meant that each time they sent an email, they weren’t reaching a significant portion of their database. With SMS-to-email, however, they now send a link via SMS to an online version of their emails – a feature that enables them to reach 61% more of their subscribers.