Use the Power of Automation
Automating your SMS campaigns ensures that your recipients receive messages at the right time with little effort from your side. For example, you could automate customers’ anniversary messages, surprising them with a special offer. This may increase customer loyalty.
Also, automate your messages using triggers so they are sent when your customers engage in specific activities. For example, send a follow-up SMS to the subscribers who clicked on a link in your last SMS marketing campaign but didn’t convert.
Using automation saves you time and resources as messages are delivered and managed by a program or system. Together with personalized offers, sending messages at relevant times may boost conversions on your campaigns even further.
Send Clients Personalized SMSs
Your customers want tailored messages that are relevant to them. In fact, 80% of customers are likely to buy from a brand that offers a personalized experience.
The more data you have on your recipients, the more targeted your messages can be. For example, an ecommerce business can use a personalization field like “Address” on their confirmation SMS to confirm the customer’s order being processed for delivery at a specific address. It can also be a chance for the customer to update their address, giving you an up-to-date database.
Consider Using SMS-to-Email
SMS has great reach and users engage fast, but it can be hard to get your message across in 160 characters. Everlytic’s SMS-to-email feature, also known as Smart SMS, combines the power of email with the reach of SMS.
This functionality enables you to send SMSs with a link that takes recipients to an online version of an email or a dynamic attachment. As a result, you pair your SMS marketing efforts with email, enabling you to include your mobile audiences in your email campaigns.
Add a Strong Call to Action
Imagine creating a relevant message, sending it at the right time to the right audience, and then not giving them direction on what to do with your message. Your call to action will tell your recipient exactly what you want them to do. A simple “Join Today” can do the trick. No matter what the call to action is, including one with each message is crucial for success.
Send SMS Messages that Convert
SMS marketing, if used correctly, is a great channel for building relationships with your customers and growing your business. The key lies in understanding your audience’s needs and how SMS marketing can meet those needs. Create compelling SMS campaigns and boost conversions with the tips shared in this blog.