What Our Twitter Polls Reveal About You & What You Can Do About It
We revitalised our Twitter polls in October last year. Have you engaged with any of them? Some of the data we’ve gathered has surprised us and may surprise you too. Here are seven interesting things our Twitter polls reveal about our followers and what you can do about it if the results apply to you.
People Want to Send GIFs in Email
In December 2018, we launched a really cool feature in our product – rotating banners. These display in most email platforms (even some versions of Outlook) as animated GIFs in email. So, we asked you about it:
Interestingly, most people don’t know how to make a GIF, so we published one of our best-performing (and most fun to research) blog posts: How to Create Email GIFs. Read it for tips on creating GIFs for email using Everlytic, Photoshop, GIPHY, Boomerang, and LICEcap.
Landing Page Design is a Thing
We published this poll as part of our landing page blog series in April and the results weren’t that surprising…
What we did find surprising was the level of interest our followers had on the content – they loved it! It seems people just didn’t know how to make the most of the landing pages they were using or possibly didn’t know where to start altogether.
When we published our Most Viewed Everlytic Content from 2018 in January, we assumed people wanted easy-to-consume content like quick, punchy blog posts and infographics. The results surprised us:
Interestingly, when analysing our SEO, we’ve also found that our case studies are high-performing content. Do you share case studies on your website / social media? Do it more. They even work well in your emails.
Do you have an email automation question that we haven’t answered? Email our marketing team. We’ll plan the answer into our content. ????
Few People Understand Email Delivery
Getting your emails to your reader’s inbox is a critical first step in email marketing. To do this, your emails must pass multiple spam checks to make sure they’re legitimate – something that can be improved by adapting your content and adopting various best-practice elements.
But, surprisingly, nearly half of the following responders don’t use any of these best-practice delivery elements in their emails and only about a quarter include an unsubscribe link – a big red flag for spam filters.
If you collect any personal data, like names, email addresses, ID numbers, etc., we recommend familiarising yourself with these laws and any others you may be exposed to (like the GDPR). Feel free to get started with these blog posts:
We’re excited and surprised by the outcomes of this Twitter-poll analysis. Watch this space to see what we do about it. Or sign up for our monthly byte-sized newsletter – it’s always full of juicy email, SMS, and general marketing tips like this.