Candice Lee Reeves

Improve Customer Retention by Actively Communicating Beyond the Sale

In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.

By Candice Lee Reeves
February 3, 2021

Automation Tips for Your Black Friday 2020 Communications

With Black Friday 2020 being largely online this year, it pays to automate your retail communications. Get retail automation tips that you can use.

By Candice Lee Reeves
November 5, 2020

Black Friday 2020: What to Expect

The year 2020 has been one for the record books – and this year’s Black Friday and Cyber Monday may follow suit, especially in ecommerce. Here’s what you can expect…

By Candice Lee Reeves
October 30, 2020

POPIA Guest Post: Don’t Throw the Database Out with the Bath Water

POPIA came into effect on 1 July 2020, giving South African organisations one year to comply. Here’s guidance on what this means for marketers.

By Candice Lee Reeves
October 29, 2020

[Radio Interview] Karyn Strybos Demystifies POPIA Legislation for Marketers

Our Marketing Manager, Karyn Strybos, spoke with Smile FM about what POPIA legislation means for direct marketing, POPIA myths, and consent. Listen.

By Candice Lee Reeves
October 8, 2020

[Video] Karyn Strybos Talks About The Power of Communication Automation

The benefits of automated communication go beyond what you may think. This is what our Marketing Manager, Karyn Strybos, has to say.

By Candice Lee Reeves
September 8, 2020

Automate Communication by Tracking Customer Behaviour

One of the best ways to collect customer data is by tracking behaviour. Here are examples of customer behaviour you can track to automate communication.

By Candice Lee Reeves
July 20, 2020

How to Use Contact Data for Automated Communications

For automated communications to work, you need contact data. This is the first level of automation. Here are some of the features you can use at this level.

By Candice Lee Reeves
July 6, 2020

[Infographic] How Automated Communication Workflows Work

An automated communication workflow is a communication journey with intelligent conditions, data filters, and actions. Here’s an infographic of the basics.

By Candice Lee Reeves
June 22, 2020

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