The RACE Framework divides the digital marketing process into five main phases. Here’s how to use it when implementing your content marketing strategy.
The 2019 holiday season kicks off soon. Is your marketing content ready? Here are 5 tips for compiling your content strategy.
It’s one thing planning a content strategy, and it’s another planning one that’s effective. This is how you can consistently create meaningful content.
Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
A content marketing strategy isn’t created once. It should consist of seven important steps that you repeat to some degree for every new campaign.
Everlytic is one of the only South African voice broadcasting providers currently available. See how successful it’s been internationally with these case studies.
How do you create a voice broadcast and what are the guidelines you should keep in mind when doing it? Here are our 12 tips.
Voice broadcasting integrates sound and the instant delivery of voice calls with the rest of your messaging strategy. Here are 4 great ways to use it.
We’ve just launched an exciting new feature: voice broadcasting. What is it and why should you use it? Here’s our breakdown.
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
We donated five boxes and four bags of old clothes and electrical appliances Hospice on Mandela Day. This is what we learned.
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
Want to know which promotional channels to use for different age groups? Read this.
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.
Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.