How to Use RACE Planning in Your Content Strategy
The RACE Framework divides the digital marketing process into five main phases. Here’s how to use it when implementing your content marketing strategy.
2
12, 2019
19
11, 2019
5 Content Strategy Tips for the Holiday Season 2019
The 2019 holiday season kicks off soon. Is your marketing content ready? Here are 5 tips for compiling your content strategy.
25
10, 2019
How to Create Meaningful Content
It’s one thing planning a content strategy, and it’s another planning one that’s effective. This is how you can consistently create meaningful content.
18
10, 2019
How to Map Your Customer Journey
Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
9
10, 2019
Developing your Content Marketing Mission Statement
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
4
10, 2019
Infographic: The Content Marketing Lifecycle
A content marketing strategy isn’t created once. It should consist of seven important steps that you repeat to some degree for every new campaign.
6
09, 2019
Top Voice Broadcasting Case Studies
Everlytic is one of the only South African voice broadcasting providers currently available. See how successful it’s been internationally with these case studies.
6
09, 2019
12 Tips for Creating a Voice Broadcast
How do you create a voice broadcast and what are the guidelines you should keep in mind when doing it? Here are our 12 tips.
6
09, 2019
4 Great Ways to Use Voice Broadcasting
Voice broadcasting integrates sound and the instant delivery of voice calls with the rest of your messaging strategy. Here are 4 great ways to use it.
2
09, 2019
10 Reasons Why You Should Use Voice Broadcasting
We’ve just launched an exciting new feature: voice broadcasting. What is it and why should you use it? Here’s our breakdown.
22
08, 2019
Research: Why People Don’t Open Your Emails
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
14
08, 2019
Audio Interview: How Everlytic was Born
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
24
07, 2019
Our Visit to Hospice on Mandela Day
We donated five boxes and four bags of old clothes and electrical appliances Hospice on Mandela Day. This is what we learned.
22
07, 2019
How to Use Storytelling in Email
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
11
07, 2019
The Evolution of Content Marketing
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
27
06, 2019
Research: Why Email is Essential for eCommerce
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
18
06, 2019
Research: The Best Promotional Channels by Age in South Africa
Want to know which promotional channels to use for different age groups? Read this.
12
06, 2019
Our Take on Madex 2019
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
4
06, 2019
What Our Twitter Polls Reveal About You & What You Can Do About It
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.
27
05, 2019
Infographic: Everlytic’s Top 2018 Email Benchmarks
Our 2018 Email Marketing Benchmarks Report gives you the stats to gauge the effectiveness of your emails. View the top ones in this infographic.