Willem Beckmann

5 Proven Ways to Improve Deliverability on Your Bulk Emails

Learn how to improve bulk email deliverability with these 5 message-enhancing techniques, so you can get more value from this trusted channel.

By Willem Beckmann
January 20, 2023

A Deep Dive into Bulk Email Marketing

It’s easy to assume that there’s not much to doing bulk email effectively. But like the car you drive, bulk email needs some attention to consistently give you the ROI you’re looking for. Learn more.

By Willem Beckmann
January 12, 2023

[Infographic] Email Insights for Your Black Friday Campaigns

This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.

By Willem Beckmann
October 28, 2022

Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm

Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.

By Willem Beckmann
October 27, 2022

5 Data Compliance Traps to Avoid in SMS Marketing

In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.

By Willem Beckmann
September 28, 2022

Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.

Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.

By Willem Beckmann
September 28, 2022

7 Ways to Stay Out of Android’s SMS Spam Folder

Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.

By Willem Beckmann
September 22, 2022

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