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The Everlytic Blog

Key Metrics to Consider in Your Email Strategy

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.

Message Size Notification

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.

Google Analytics

In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.
A laptop screen on Google, placed on top of a desk waiting for someone to use it.

UTM Codes

Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.

Vanity URLs

Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.

The Secret To Successful Click Rates

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.

Sign me up! The Power of Subscription Forms

Publicity is a necessity for any business to thrive. It is no wonder that businesses remind customers who they are and what they offer. A subscription form is one way you can make your customers feel informed and let them know you’re taking interest in them.

Email Lacking in Sex Appeal But Long On Practicality

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?
A gmail cover image.

The Non-Impact of Gmail’s Tabbed Inbox

You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.

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