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The Everlytic Blog

Guide to best performing emails

To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:
FNB Vumela Everlytic

An innovative bank invests in an innovative company

FirstRand’s Vumela Enterprise Development Fund has made its 6th investment in online software company, Prefix Technologies, a move which could create over 120 new jobs and enable Prefix to expand in South Africa and other emerging markets.
Sam Hutchinson

Tales from the Trenches: Taking Everlytic to market

Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.
Everlytic email tip 4

How to research your target audience to establish an optimal sending time

On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”
AIDA

The Principle of AIDA: So what are we Marketer’s to do?

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.
Business Talks

Building Rich Customer Relationships

Building relationships with potential customers is essential for lead generation and lead nurturing.
SMS on Bounce

SMS on Bounce

Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
cloud network

What is Email Marketing Automation?

Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.
Detailed Platform Analytics

Identify popular email clients with Device Reporting

When you send an email campaign, you’ll see whether it was opened using a desktop, web based or mobile email client.

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