The Everlytic Blog

The Principle of AIDA: So what are we Marketer’s to do?

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.

By Everlytic
July 24, 2015

Building Rich Customer Relationships

Building relationships with potential customers is essential for lead generation and lead nurturing.

By Everlytic
July 24, 2015

SMS on Bounce

Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.

By Everlytic
July 24, 2015

What is Email Marketing Automation?

Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.

By Everlytic
July 24, 2015

Identify popular email clients with Device Reporting

When you send an email campaign, you’ll see whether it was opened using a desktop, web based or mobile email client.

By Everlytic
July 23, 2015

IMC

These terms and conditions apply to Everlytic IMC Ticket Giveaway competition conducted by Prefix Technologies (Pty) Ltd T/A Everlytic.

By Everlytic
July 23, 2015

A melting pot of innovation

At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.